Brand focused Street level Marketing to the right Customers across Texas by a veteran Wine Pro

Brand focused// Building Brand Equity by connecting customers to the winery across the wines they produce.

Street Intimate// Working the market in real time and space with customers where they work.

Customer Centric Marketing// Connecting customer segments to the brands that fit their programs.

Operating Statewide // Able to connect the different markets within the state with one point of contact.

Industry and Market Veteran// 21 years of distribution and winery representation experience in Texas (plus a stint in the Army)

Ethos// Belief in honest smart hustle and advocating wines by telling the story of genuine wine growers that care about their land, collaborators and community, with a smile .

Agency Services

Wholesale Channel

Brand Plan Management-Build stronger Brand Equity in Texas with an Action Plan

Brand Planning

  • Setting Objectives
  • Developing Strategy to meet Objectives
  • Outlining Tactics including Pricing, Programming, and Incentives
  • Defining Metrics to Measure Progress
  • Outline Marketing Calendar with programming and Market Campaigns

Brand Management

  • Lead plan execution
  • Review results to Plan Metrics regularly
  • Adjust according to environment and opportunities

Street Action- Presenting the Brand and Building Rapport where the Buyer is

  • Account presentations and regular buyer communication
  • New Release Campaigns
  • Allocation Communication and Pre offer Management
  • Statewide Coordination

Marketing- Communicating and Connecting with Customers

  • Extensive Customer database built for e-mail and text communication
  • Campaign Planning and Execution
  • Social Media presence to reinforce brand story

Direct To Consumer Advocacy and Coordination

Consumer Awareness Events

• Personal Cellar Tastings
• Members Engagement Events
• Wine Dinners

As your advocate in the market, your brand will get the attention it deserves.

As your Agent It will be my job to get your brand placed in accounts.

Please Contact Me to Learn More

Thanks-Greg

Contact Me